Travel's Online Persona

-
This presentation explains Travel's Online persona and how has it evolved in various regions. Later on it discusses that what does it takes to be successful at Travel Business using Online Marketing. I presented this at Online Marketing Enthusiasts' (OME), July Conference. Check out this Presentation and please email me at ankurdineshsharma@gmail.com for any further information and/or details on this:

Online Travel Persona
View more presentations from Ankur Sharma
Location: Bengaluru, Karnataka, India

Popular posts from this blog

How to Effectively Read An S-1

-
Image
Initial Public Offerings (IPOs) are back in business. and with them, come tons of S-1. A Form S-1 is the initial registration form that private companies file with the U.S. Securities and Exchange Commission (SEC) when they intend to file for IPOs. It looks like this Form S-1 Now, whether you invest or not, I totally recommend reading a S-1 because it is a gold mine! It teaches you so much not only about that specific company but also: 1. How much the company intends to raise and how they plan to spend? 2. What do they believe their moat is? 3. What is the risk they see in the future (no matter how hunky-dory the business model looks like from outside) 4. Competitive analysis of not just the company but also the industry they operate in 5. How is the company's financial performance, so that you can tie in the truths and PRs properly Reading a complete S-1 of a company is extremely time-consuming and to be honest, quite a waste of time. For example, this Asana S-1 is more than 161 ...
Read more

Mobile Apps: Content Vs E-commerce

-
Image
My experience with the mobile apps has been mixed both as a user and as a product guy. Most of the organizations, whom apps I have used, have created the apps more as an afterthought than as a planned strategy. As a result, these apps have become more like a broken and hanging limb off their body than a part of theirs. Usually, these apps are created thinking the target users being people who are connected with the Social brand. Now the intent is great, but the direction is flawed. The mobile apps are indeed are a part of your Social business than Social brand and hence there is a huge divergence in the way people look at it. I personally believe that with screen size of phone getting larger every six months, by 2015 we should see a movement more towards mobile websites from apps, since they don't need to be installed and with a bigger screen size and HTML5 adoption, most of their current limitation will get away. However, in this blog, I am dealing with one of the most c...
Read more

Google as smart as you!

-
"If we aren't a lot better next year, we will already be forgotten," Page said to one of the first reporters visiting the company.  The founders also knew that Google had to be a lot smarter to keep satisfying users - and to fulfill the world-changing ambitions of its founders. "We don't always produce what people want," Page explained in Google's early days. "Its really difficult. To do that you have to be smart - you have to understand everything in the world. In computer science, we call that artificial intelligence." Brin chimed in. "We want Google to be smart as you-you should be getting an answer the minute you think of it." - From " In The Plex " By Steven Levy
Read more