Bums and Recession!
Can baby bums tell you how economy is behaving? At least Advertising Age thinks so! Their number crunching shows how, in United States, during the last year, fall of unit sales of disposable diapers outnumbered infant population decline 3 is to 1. What's more telling is, that "the unit sales of baby ointments and creams rose 2.8%, despite fewer babies.", speaking of parents trying to treat babies diaper rashes which is happening because of less frequent changing. All this is clearly in proportion with increasing unemployment rate in United States. However, there is something else which took me by surprise. According to P&G, India, as a country, tops all in terms average daily diaper changes. Now let's see how e-commerce companies in India, who are lapping up this craze (of change) are going to tap this!