"It's the writing, Stupid"
When Dick Wolf mouthed those prophetic words , he didn't realize he is talking for Internet industry as well. But sure he did. For all the self-proclaimed SEO gurus, who believe training guns on infinite number of signals Google factors in its algorithm, would yield them results, this is the sole lesson which should work. Not to forget "instant gratification" afflicted, clients - they need to sit back and let the content do the job, if they really want to win the war (not just battles). It is your content, which builds the fan following, brings people come to your site on the days when Google is not your best friend. Any one can be a prince when King is your father. This serves the lesson for the likes of Expedia and Nextag, who are busy championing against Google. Their case is clearly the case of sour grapes! Nextag wanted Google to change their product feature so that Nextag can come up on first page. While Expedia clearly looks pissed off by not finding plac